Why Your Website Needs a Custom 404
One of the most common errors users come across while browsing the Internet is a 404 or Page Not Found error. This error often occurs when you follow a broken link or if you type in a website address that doesn’t exist, according to Raven Tools.
Each and every visit to your site is important, as visitors may be potential customers. Therefore, it’s necessary that users have a good experience on your website. You don’t want visitors turning away from your site due to a poor experience.
According to Matt Mansfield, Tech Editor and SEO Specialist at Small Business Trends, the two most common reasons a visitor gets a 404 error are:
- They mistyped the URL of the page they were trying to reach; or
- They followed a link to a page that no longer exists on your site
These are just a few reasons why you should spend time creating a custom 404 page for your website.
Here are some of our team’s favorite 404 pages:
