For nearly 20 years, Inside Texas has been providing Texas Longhorn fans the latest sports news on football, basketball, baseball, and recruiting. Being a pinnacle in the Longhorn sport world, Inside Texas has an active community boasting almost 3 million posts with 30k members.
We were tasked with redesigning their news, membership, and community interface with brandable elements and modern trends. We introduced a warmer color palette to coincide with the familiar Longhorn orange along with textural elements. The client also wanted to highlight their premium membership so we made sure to include various call to actions along with creating a custom icon to represent the membership.
UI/UX design process of essential views
Development and customization of UI.X Pro and XPress
PemBer membership plugin configuration
Launch day assistance