RockfordDads is the leading online resource for active Rockford families by featuring top family-friendly activities in the area.

An active member in the Rockford area, the client, approached us to create an online experience that would help bring families together more. By featuring events, the client also needed a media kit designed with the purpose of earning sponsorships.

• Extensive iterative logo design process

• Comprehensive 10 page brand style guide that covered logo specifications, color palette, and typography

• UI/UX design process of homepage

• WordPress theme development

• 13 page media kit design that outlined what RockfordDads is about, potential growth, and advertising options