Divi: A Breakdown

By Jessica Peterson  04/25/2018

Divi is well-known for being one of the easiest to use WordPress page builders. Our team has used Divi extensively for smaller-scale WordPress sites needing a simple user flow and bold call to actions. We decided to breakdown a few things that we love about Divi and a few things we could do without.


While WordPress is heavily-saturated with page builders, Divi brings something different to the experience. Its user flow is targeted towards beginners, gearing away from custom CSS and adding a large amount of style properties for its users.

Constantly Updated & Expanded

Divi is constantly providing new customization features, assets, and support to its users. The recent update to Divi 3 in September introduced new content modules, customization features, font options, and an easier frontend visual builder experience. Its recent upgrade to React 16 made Divi faster than ever. The ability to add or change content through the visual builder instantly broke away from the traditional loading experience. In addition, Divi is constantly updating their blog with new tutorials, industry based templates, documentation, and case studies to help you make the most of their page builder.


Divi is one of the few themes and builders that still allows you to purchase a lifetime license for their product. This allows users to create more sites using Divi without paying additional monthly or one-time fees based on their project size. This lifetime license also gives you access to their other themes and plug-ins, such as Extra and Bloom.

You’re Still Limited

While Divi’s modules and style properties provide you with a plethora of customization options, you’ll still need to use and know quite a bit of CSS in order to achieve complex designs. Some of Divi’s “tricks” can feel a lot more like hacking different pieces together than creating an element that truly works with your website.

You’re Stuck

Divi’s page builder is shortcode based, which means if you’re ever looking to switch over — you better be ready to completely rebuild. This is fine for smaller websites, but for large-scale projects — you might want to consider an alternative.

More Isn’t Always Better

While Divi is focused on allowing its users to create whatever they want, the multitude of options can become overwhelming to unexperienced users creating a website. Messing with too many customization options can break elements on different viewports and create an unintuitive experience for users.

While no page builder can be perfect for every project, Divi is a powerful theme that makes creating a detailed website possible without any knowledge of code. Small-scale projects can be completed quickly and modified with ease. While it may not be perfect for every project, it is a great resource for beginning developers or large-scale teams who need to churn out projects quickly.

Join Our Newsletter

Sign up today to receive awesome promotions, updates on new products and much more.

Copyright © 2021 Audentio, LLC. All Rights Reserved.