For more than 10 years, MPOWR has helped agency networks better collaborate and create real, impactful change with their case management system. Originally developed to help homeless individuals find stabilization in life, MPOWR has since evolved to encompass multiple industries such as community impact, education, public safety, family services and much more.
Feel free to check out the new website here.
The Challenge
MPOWR approached us needing to re-energize their brand and web presence to promote a forward-thinking and humanistic company culture. In a saturated industry, it was pivotal that we help differentiate the company by focusing on their unique approach to collaboration and collective impact.
The Solution
Upon diving into the brand and the impact it currently has as well as future potential, we knew the client deserved more than just an update to their website. We needed to communicate how rewarding their software is to use by creating a new brand system and restructuring their current information architecture. The result was a three-month process that focused on designing for a modern audience, content strategy and building a highly-performant and fluid website.
Project Included:
- Brand evaluation and discovery with thorough research into client’s position in the industry, competitors, differentiators, and marketing potential
- Complete UI/UX design process that focused on updating the website for a more modern audience
- Brand modernization
- 28 page brand styleguide that outlined the visual rules of the brand
- 18 page communications styleguide that focused on refining brand voice
- Custom iconography
- Content strategy and planning
- 30 second product video to improve brand awareness
- Search Engine Optimization with emphasis on keyword optimization and fast-load website
- React-based development with WordPress and Salesforce integration
It was truly lovely working with the MPOWR team on this project. Every pixel, word and line of code was done with thoughtful intention to make this one of our best projects and every step of the process was done in collaboration with the client. What an amazing opportunity and we’re very appreciative to the MPOWR team!
